Job Summary:

Our international visual arts client who has a focus to promote the arts and its understanding through advocacy, intellectual engagement, and a commitment to the diversity of practices and practitioners is actively seeking an experienced Senior Manager of Communications, Marketing, and Media Strategy to join their team. Please include a cover letter when applying.

Core Responsibilities:

The Senior Manager of Communications, Marketing, and Media Strategy will be responsible for the creation (in collaboration with leadership), management, planning, and deployment of strategic communications across the organization and will do the following:

• Develop a robust communications strategy for across platforms (website, newsletter, social media, etc.) prioritizing the creation of a unified voice/brand for the organization.
• Embrace the core mission of work to understand the challenges experienced in the arts and academia by members, and the challenges for professional associations in the current climate.
• Work cross-functionally with the Senior Manager of Member Services and Membership Strategy to:
• Develop and manage marketing campaigns to promote the organization’s services and benefits to potential and existing members, ensuring consistency in brand identity across all platforms and materials.
• Conduct market research and analysis to identify growth opportunities.
• Determine what communications should be sent to members and create a schedule for deployment (specifically outreach to lapsed members, renewals, and other strategic notifications/reminders). 
• Optimize and release the biweekly newsletter, write and release targeted e-blasts, and write News posts.
• Coordinate programmatic and impact reporting to constituents on behalf of the organization, including annual reports and multimedia talks/conversations.
• Write advocacy statements in collaboration with the Executive Director and Director of Strategic Planning, Diversity, and Governance as needed.
• Analyze data to measure the success of communications efforts and make data-driven recommendations for improvement.
• Build and sustain relationships with press outlets and advertisers.
• Research and create segmented contact lists as needed.
• Leverage digital tools such as CRMs, social media management platforms, and other software to create automated and responsive communications.
• Assist in the production and execution of key events, including the Annual Conference.
• Keep up to date with industry trends and communications best practices, especially in the non-profit/professional association/learned society space.
• Work on special projects as needed.

Qualifications:

• Bachelor’s degree (advance degree preferred).
• Minimum of five years communications and marketing experience with proven managerial ability (experience within a non-profit preferred).
• Superior communication skills, specifically speaking/writing persuasively and listening attentively.
• Ability to work independently and switch between strategic work and tactical work (writing copy, scheduling newsletters, etc.) seamlessly.
• Functional experience in the creation and deployment of social media content, email marketing, website content, and press releases.
• Proven track record of developing and executing successful digital marketing campaigns for a nonprofit organization, including e-mail marketing and social media advertising with a focus on membership building.
• Excellent analytical skills and ability to derive meaningful insights from data to inform marketing decisions.
• Working knowledge of social media platforms, such as LinkedIn, Instagram, and Twitter.
• Strong computer skills including Microsoft Dynamics 365 (Teams, Outlook, Word, Excel, etc.) and/or ability to train/learn quickly. Database experience strongly preferred.
• Excellent critical thinking/problem solving skills; solution-oriented and proactive.
• Ability to self-direct and multi-task, prioritize/manage time effectively, and move seamlessly between projects/tasks with an eye on ever-shifting priorities.
• Willingness to adapt to continual change and commit to constant improvement.
• Knowledge of/interest in visual art and/or art history a must! 

Position Status: Full-time

Position Type: Onsite

City & State: New York,NY

Start Date: ASAP

Compensation: $75,000 -$95,000 

Benefits: Yes