Job Summary:

Our arts and humanities live event based client is seeking an analytical, creative, and detail-oriented Digital Marketing Manager to execute growth marketing tactics in support of brand awareness, ticket sales and promotion of festival programming, audience engagement, and fundraising initiatives. The Digital Marketing Manager will refine and execute strategies with a particular focus on web content management, SEO/SEM/SMO, and paid campaigns to support the growth and retention of the organizations audiences. This is a manager-level role that requires 3+ years of experience with digital marketing strategies and platforms, website content management, search optimization, analytics, digital advertising, and social media,ideally in a live event setting.

If this role sounds like you, please submit a resume and cover letter as PDFs. All applications are due by Friday, May 24, 2024.

Core Responsibilities:

• Web event project management: manage interdepartmental workflow and timelines for creating and publishing pages for upcoming events, while tracking evolving project details and managing necessary assets
• Website management: oversee the ongoing maintenance of the website to ensure consistency and accuracy, including refreshing key landing pages during busy sales periods, regular auditing, and other web maintenance
• Program copy: Craft compelling program titles and SEO-friendly headlines for festival programs in close coordination with programming and marketing teams while adhering to overall brand style guidelines and tight deadlines
• SEO and Keywords Strategy: Manage the implementation and improvement of SEO/SEM/SMO strategies; Develop keyword strategies for on-page optimization across the site, including selecting keywords, identifying opportunities, writing page titles and meta descriptions, and optimizing for videos and other archival pages
• Promotional campaigns: collaborate with the team to design paid campaigns to promote festival seasons and specific programs and achieve audience targets, including content creation, performance analysis, and Google Ads paid and grant campaign administration
• Marketing initiatives support: directly collaborate with Social Media Manager and Podcast Producer/Content Creator to refine strategies, including analyzing campaign performance, developing seed lists for audience targeting, and identifying new channel opportunities for high-potential audiences
• Adhere to content, branding, and voice guidelines, educate stakeholders and colleagues as needed
• Participate in brainstorming and strategic conversations within and across departments to help drive awareness, sales and attendance, fundraising, and audience engagement
• Other projects may be assigned by the Director

Qualifications:

• Passion for arts and culture, the humanities, and Chicago-centric content.
• 3+ years experience in digital marketing and marketing communications. Live event promotion is
  a plus.
• Experience with web content management and analytical skills interpreting metrics focused on
  improving accessibility and user experience.
• Strong storytelling, proofreading, and editing skills with an ability to express complex ideas in
  accessible, clear, jargon-free, and inviting ways for broad public audiences, with a portfolio of
  sample content to demonstrate content competency.
• Excellent organizational and time management skills; the ability to produce high-quality content,
  manage multiple projects simultaneously while meeting established baselines and adhering to
  strict deadlines.
• Experience with website, database and project management tools (Asana, Airtable, Google
  Suite).

Position Status: Full-time

Position Type: Monday - Friday

City & State: Chicago, IL 

Start Date: June 24, 2024

Compensation: $50,000- $55,000

Benefits: Yes, benefits include fully-covered health insurance (with an option to upgrade), dental, vision, 403(b) with 7% employer match, equitable parental leave, tax-free commuter spending plan, life insurance, short and long-term disability, and 17 days of accrued paid time off. In addition, they offset busy seasons with additional office closures during the summer and a communal winter break (December 25 through New Year’s Day). Ten holidays and provides one floating holiday.